Elitsa_Krumova_Onalytica
Here is an interview with me for Onalytica
(By Joe Fields | Mar 26, 2021 | Interviews, Tech)
How did you get to become an expert in your key topics?

Since my early school years, I have been interested in technology and I have been trying to be in line with the new developments in the field. While I was doing my BA in Advertising and Marketing Communications and then my MA in Creative Advertising, I realized that the area of my future work is inseparable from technology, so this motivated me to dig deeper into information technology science. This led me to my second Bachelor’s Degree in Information Technology and Computer Sciences. My work experience in some tech companies gave me the confidence to start sharing my expertise and foresight about the future development of technology with wider audience, so I began to post in various channels like Twitter and LinkedIn. My posts gradually got noticed and in 2020 I obtained my first international recognitions as an established technological influencer. Currently, I am continuing to build up my online presence.
What topic areas are you most passionate about?


My eagerness to understand the subtleness of things and the driving forces of progress has fueled my deep interest in emerging technologies, future technologies, diversities and the role of Women in Tech.


Which influencers influence you within those key topics?


Ronald van Loon, Heinz V. Hoenen, Tamara McCleary, Ludmila Morozova-Buss, Antonio Grasso, Enrico Molinari, Giuliano Liguori, Kirk Borne, Marcell Vollmer, Bob Carver, Tina Gravel, Shira Rubinoff, Ganapathi Pulipaka.


Outside of key topics, who else influences you?


Tim Hughes, Tony Robbins, Richard Branson.


How would you describe your offline influence?

Since my university years, I have been interested in psychology and organisational behavior. That is why I love observing people’s reactions and actions in challenging situations. I like talking to colleagues and people I meet outside of work. I always try to promote new technological achievements and explain to people how these can help them improve their lifestyle. I believe that public speaking and writing are some of my strengths.

What’s your best source of information for getting ahead of a story? What resource do you use to stay ahead of the trend?

I constantly read scientific articles. I also obtain information from various relevant sources like McKinsey, Forrester, Gartner, Forbes, Statista. I follow closely other influencers on Twitter and LinkedIn.

If a brand wanted to work with you, which activities would you be most interested in collaborating on?

I would be happy to work with global brands in the area of influencer marketing in social media and all online channels. I am also interested in public speaking, podcasts, interviews, mentoring, consulting, advising and product innovation. I would gladly promote emerging technologies and other new trends on social media by participating in online and offline events and activities.

What brands have you worked with?

Since I was named just as recently as in 2020 “Top 100 Global Thought Leaders and Influencers to Follow in 2020”, “Women in Tech: Top 50 Women Influencers to Follow in 2020” by The Awards Magazine, I am looking forward to working with great passion with global brands in the very near future. I believe I am creative and well-positioned as an influencer, so I can be a trustworthy partner to any distinguished brand.

Which non-paid activities would you be keen to take part in if the opportunity raised your profile or delivered value to your audience?

I would be happy to provide a quote for content or news article, share or create a social post, speak at an event, podcast or a webinar. I am also keen to co-create a long form or video content as well as writing a product review.

What are your passions outside of work?

I spend most of my free time reading scientific articles. I also enjoy long walks in nature and physical activities.

What would be the best way for a brand to contact you?

I can be contacted via Email and my social media profiles – Twitter and LinkedIn